someone will by the rights for brand and designs, its a company that has hertiage and loyal following. im not saab die hard but there are some real cool saabs id love to drive and own.
all it takes is the right people in place to run the company and play to its strengths. i think there big problem has been a lack of range, and i think a design change of direction could be needed. basically make a modern looking saab, not make an old saab look like its been made modern and improved.
think of how the bmw 3 serise has changed its always looked like a bmw 3 but a new design of it. while the 99-900-93 look like there the same car that just keeps getting face lifted every yr.
if hyundai brought then, they have to borrow money to invest in it. they are trading very strongly with kia as a group but they borrowed alot of money to use as investment in developing the cars that have brought them forward. so to borrow more money to turn around a brand in the more prestige market sector in the current climate maybe isnt a good idea.
possibly saab could sit in the vag network between vw and audi.
as Volvo have been sold off from ford maybe a saab/volvo merger could work as there similar brands and work off each other.
thing with saab is they have the alfa thing they appeal to petrol heads, and that means if they get the car right it will sell and make money.
I think someone like prodive/aston martin could buy them and use the hallow effect with a new range of cars to bring back saab.
but these people are business people, they will leave it until GM has totally let given up and closed the brand down, then they can buy it from GM for peanuts.
|